Your Coaches
A coaching team bringing energy, care, and practical guidance to every session.
Yisroel (Elie) Marder
After navigating his own challenging weight-loss journey, Yisroel developed a passion for helping people from all walks of life get fit and healthy. With more than 10 years of fitness coaching experience, he combines a people-first approach with an entertainer's energy.
As HipUp's founder, he is committed to helping every subscriber feel valued through dedicated coaches and nutritionists, along with personalized, engaging workout videos for all ages.
Beyond HipUp, Yisroel performs at camps and family events through Exercise Entertainment and provides personal training each week.
Abraham Massre
With more than 20 years of experience in fitness and business coordination, Abraham brings practical expertise to the day-to-day running of HipUp.
From coordinating workout videos to overseeing the services offered on the website, he combines his fitness knowledge and organizational skills to keep everything running smoothly and maintain a high standard of service.
Faigy Berkowitz
A certified personal trainer and founder of Empower Fitness, Faigy brings excitement and dedication to workouts for women from all walks of life. She is also a pre- and postnatal corrective exercise specialist.
Her approach combines fitness expertise with personal care, understanding, and guidance to help women navigate everyday life and health.
Outside of training, she is a mother of three children and loves spending time with her family.
Built Around Real Family Routines
HipUp gives each member a clear place to start, a next workout to open, and a simple way to see movement turning into momentum.
The platform is structured around age-aware programming, clear instruction, and practical movement so each group can find a comfortable starting point.
Questions about the right program, track, or coaching support have a direct path through the platform, so members are not left guessing.